Research

year 2013 
author Dongmyung Lee 
Keyword Pricing, Internet, Flat Price, Two-Part Tariff, Price of Simplicity, Congestion Externality 
Abstract Thus, in this thesis, we reexamine the price of simplicity under the environment that exists congestion externality. In particular, we compare revenues obtained using a flat price and two-part tariff and analyze the effect of congestion on the revenue loss when using a simple entry fee in lieu of the two-part tariff. Previous study has shown that when there is no delay disutility the revenue loss is small, which leads to a low price of simplicity. However, in this study, we show that in an extreme case where all users are identical, the price of simplicity is substantial. Then we consider a more practical scenario where users have different preferences, and show that even in this case, under congestion externality, the price can be extremely high. 
c PhD 

Download : 2013_3_Lee_POS.zip