author Jungsub Lee 
2nd author Tai-Woo Chang
Kitae Shin
Dongmyung Lee
Jinwoo Park 
presenter  
info This conference paper has been presented by Dongmyung Lee on the Asian eBusiness Workshop. The conference has been held in Kyeoungju, Korea, 2008/8/28 ~ 2008/8/30 . 
year 2008 
category IC 
start / end date  
city / nation  
학회 Asian eBiz 
keywords Supplier Responsiveness Index, New Products Launch, Demand Uncertainty 
abstract To maximize profit in a competing market, a flexible and responsive supply chain is necessary to a manufacturer especially in a new product launch. It is important to manage suppliers who supply parts of the new products to satisfy variable demand. We analyzed the supplier evaluation measures from literatures and proposed supplier evaluation index in terms of responsiveness especially in a new product launch. Based on the existing supplier evaluation measures, we suggest performance measures of supplier responsiveness in a new product launch. A simulation study is conducted with the measures in order to understand the responsiveness of a supply chain. The proposed evaluation index is expected to help decision making process of a manufacturer on purchasing and finding bottleneck suppliers. 

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